Suphi GEZMEN, Emrah ŞİMŞEK, Aydın DEMİRCİ
In this study, fish marketing structure were investigated in Iskenderun. The information which is fishery products was obtained from businesses engaged in the retail sales which they supply and how they offer to customer. During study many factors have been examined in marketing. These factors are listed; retail trade enterprises engaged themselves describe, how they provide the consumer the products when and how they procure, product supply problems in the product, how long kept their hands remaining in the product, how they evaluate the product's price when determining what they consider the consumer what kind of products they prefer, which products are mainly operating income earned from its competitors in case they trust other retail businesses, professional reasons for the preference, the degree of satisfaction of the profession, the future perspectives of enterprises and marketing channels. The basic problem dealing with retail trade enterprises is difficulty of obtaining product and irregularities. Another problem is the lack of wholesale fish market, insufficient fish market and the current retail fishing is far from the city center. Marketing services, competition and financial terms to cause failure of the market leads to be transparent. This situation for the fisherman and consumer, are disadvantages. Retail trades are satisfied compared to other sides.
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